learn Chinese online – Pandora tops 60m users, growth strongest via mobile
Internet radio star Pandora has topped 60 million users and most new members are joining the service using mobile devices, its founder said Saturday.
“We’re definitely on a steep growth curve right now,” said Tim Westergren, who founded Pandora in 2000 and now serves as chief strategy officer of the Oakland, California-based company.
“We just passed 60 million users, and I’ve never advertised,” Westergren told technology and media executives at the Fortune Brainstorm Tech conference in Aspen, Colorado.
Westergren said Pandora, which creates personalized radio stations for users based upon their favorite artists or songs, was seeing booming growth on mobile devices.
“We get about 90,000 new people a day activate Pandora on a mobile device, and that number is growing,” he said. “Android is a very fast grower.”
“We’re growing faster now on mobile than we are on Web and the reason people give us is because that’s how they want to listen to it,” Westergren told the conference.
Pandora is available for the iPhone, the BlackBerry, the Palm Pre, and devices running Google’s Android and Microsoft’s Windows Mobile operating systems, but it doesn’t currently provide service outside the United States.
Westergren said the next step for Pandora would be “getting into cars and into electronic devices at home.”
US automaker Ford is already integrating Pandora into selected models.
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